FORMATS · THE RIGHT SIZE FOR THE PLACE
One idea. Different scales.
The format follows the local opportunity. Shared modules and standards keep the experience recognisable while each café remains rooted in its own city.
A Wicreation Unicorn Café
The complete entrepreneurial destination: a substantial café, flexible work areas, business services, stage, bookshop and a full programme calendar.
- 100–180 café seats
- Dedicated work zone
- 4–8 meeting rooms
- Call booths
- Stage and recording
- Address and storage services
A Wicreation Gazelle Café
An agile, complete café for neighbourhoods, smaller cities, campuses, libraries, hotels and mixed-use destinations.
- 30–70 café seats
- Shared work tables
- 1–3 meeting rooms
- Programme area
- Locally selected business services
- Local member calendar
03ENDORSED LOCAL IDENTITY
The format follows the café name
The local name remains dominant—for example, Gare du Nord · A Wicreation Unicorn Café. Unicorn and Gazelle describe the operating format, not the type or value of entrepreneurs welcomed there.
Two formats to validate
Unicorn and Gazelle are working format definitions. Café No. 01 and selected pilots must provide the evidence needed to refine their size, services and economics.
Designed for Café and Center
Membership logic, programmes and digital systems are being developed so they can later support Wicreation Center and other physical Wicreation places.